Writing
Advertising
In-Store Poster
Free the Leaf
This simple poster took our retail partners from a place of confusion and disinterest to wanting to sell our new product in their stores. The top salesman came downstairs and shook my hand after it went out.
Unbottle Your Inner Song
Green Roads, 8/18/20
This was the first ad in the CBD industry to use the angle of the relationship between singing and cannabinoids.
Coffee Advertisement
Green Roads, 4/11/21
I did a deep dive on researching our product sourcing to bring out the best possible story of our coffee product.
Educational Brand Material
Terpene Web Page
greenroads.com, 3/3/21 https://greenroads.com/what-are-terpenes
An educational web page about aromatic fruit and flower compounds. High SEO value.
What is CBD
greenroads.com, 3/7/21 https://greenroads.com/what-is-cbd
Core consumer education page for a leading wellness brand.
Video advertising
Get Found Video Ad
Optimum7, 6/16/21 https://www.youtube.com/watch?v=v5yNGZwWDpY
I did the concept and scriptwriting for this video ad. Tapped into basic storytelling to turn my company into the "hero"!
Brand Mission Statement
Mission Statement
Green Roads
After a lengthy, top-level discussion about who our brand was, I submitted the following mission statement, among many other options from top ad agencies, to our CMO. It became the company's mission statement.
Blogs
WHAT ARE NOOTROPICS? WHY DOES EVERYBODY WANT TO TAKE THEM?
greenroads.com, 3/29/22 https://greenroads.com/blog/what-are-nootropics
Ghostwriting
Forbes Thought Leadership
Forbes https://www.forbes.c ... 460d5b2bb4
I help a CEO get published in Forbes once per month. This piece is a good example of the thought leadership I help him express. We talk to create a broad vision, then I do the writing.