Writing

Advertising

In-Store Poster

Free the Leaf

This simple poster took our retail partners from a place of confusion and disinterest to wanting to sell our new product in their stores. The top salesman came downstairs and shook my hand after it went out.

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Unbottle Your Inner Song

Green Roads, 8/18/20

This was the first ad in the CBD industry to use the angle of the relationship between singing and cannabinoids.

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Coffee Advertisement

Green Roads, 4/11/21

I did a deep dive on researching our product sourcing to bring out the best possible story of our coffee product.

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Educational Brand Material

Terpene Web Page

greenroads.com, 3/3/21 https://greenroads.com/what-are-terpenes

An educational web page about aromatic fruit and flower compounds. High SEO value.

What is CBD

greenroads.com, 3/7/21 https://greenroads.com/what-is-cbd

Core consumer education page for a leading wellness brand.

Video advertising

Get Found Video Ad

Optimum7, 6/16/21 https://www.youtube.com/watch?v=v5yNGZwWDpY

I did the concept and scriptwriting for this video ad. Tapped into basic storytelling to turn my company into the "hero"!

Brand Mission Statement

Mission Statement

Green Roads

After a lengthy, top-level discussion about who our brand was, I submitted the following mission statement, among many other options from top ad agencies, to our CMO. It became the company's mission statement.

Blogs

WHAT ARE NOOTROPICS? WHY DOES EVERYBODY WANT TO TAKE THEM?

greenroads.com, 3/29/22 https://greenroads.com/blog/what-are-nootropics

Ghostwriting

Forbes Thought Leadership

Forbes https://www.forbes.c ... 460d5b2bb4

I help a CEO get published in Forbes once per month. This piece is a good example of the thought leadership I help him express. We talk to create a broad vision, then I do the writing.